Applying of Nadjing in Public Administration: International Experience, Perspectives

Abstract

The subject of this article consists in outlining the prospects for applying nadging in public

administration in the Russian Federation in the comparative analysis of successful cases  of the European Union and the United States. The purpose of the article is to demonstrate some examples of its practical application in solving some problems of modern Russia and to develop the rules for effective extrapolation of foreign experience in the field of state and municipal administration in the Russian Federation. The study sums up and provides the analysis collected and analysed of the cases of its application in the United States and Western Europe mentioned by the authors of nagging considering both successful and erroneous cases. The article is based on the research by the developers of this method from the mid-1990s to the early 2010s, which featuring the theoretical aspects of nagging and some cases of its application, e. g. Cass Sunstayn, David Kahneman and Richard Thaler, as well as other researchers who have developed the theory of soft nudging in various areas of public administration. On their basis, the universal rules for its application have been developed, and the possibilities of its application in practical politics in the Russian Federation have been suggested. The study the author draws the conclusion that the employment of nadging in Russia, in contrast to the United States and Western European countries, is of situational nature, and is limited in both practical policy and theoretical both in terms of relation to practical policy and theoretical developments, but has great prospects for could be extremely instrumental in implementing various reforms at various levels of government, has more complex aspects of its application and helps to solve larger to address more large-scale tasks of public administration.